Strategic and Operating Plan - Executive Summary

Mission

Working in partnership with the community, the municipality, and key stakeholders, the RLRHC is a leader in the preservation, promotion, and celebration of the region’s natural and cultural heritage. This mission is fulfilled by:

• Providing education and awareness that bridges the past to the future and creates jobs, careers, and learning opportunities;
• Developing relationships that contribute to and enhance local and regional economic, cultural, social, and environmental ventures;
• Strengthening Red Lake’s positive identity locally, nationally, and internationally.

Principles
The RLRHC operates by demonstrating the following principles:

• Inclusion: many cultural and interest groups are represented in the Centre. Stories are told from various perspectives and voices.
• Participation: the Heritage Centre is an active participant in cultural tourism initiatives and educational projects.
• A Welcoming Destination: The Heritage Centre is a safe, welcoming, and comfortable destination and meeting place for local residents and visitors.
• Respectful: Respect for people, visitors, employees, volunteers, and partners is a priority at all times.

Key Objectives
Create and maintain financial viability by:

• Increasing and diversifying attendance and revenue sources;
• Reducing expenditures by cost-sharing with other organizations whenever feasible;
• Seeking sponsorships and donations for special projects and equipment;
• Using modern technology to increase productivity and efficiency.

Increase appreciation and understanding of the area’s heritage by:

• Developing innovative exhibitions and programs that reflect Red Lake’s history, culture, and unique identity;
• Collaborating with other cultural institutions in presenting provincial, national, and international online and traveling exhibitions;
• Offering school programs that increase the community’s pride in its heritage.